The Auto Maintenance and Repair Expo (AMR) concluded on 23 March 2024 at the National Convention and Exhibition Center (Tianjin) with strong results in terms of the exhibition area, and number of exhibitors (1.061) and visitors (45.616 visits).
Expotalent is a foundation initiated by three experienced professionals in the expo-events industry: Gert Jan van den Nieuwenhoff (Ahoy), Ids Boersma (RAI), and Ton Otten (Jaarbeurs).
Exhibition World Bahrain (EWB), the award-winning World’s Leading New Exhibition and Convention Centre for the year 2023, hosted its first Ramadan Ghabga for members of the media on Tuesday, March 19, 2024.
Close to 300 delegates from 20 countries and regions attended the UFI Asia-Pacific Conference in Macau. The annual event was held at The Parisian Macao and hosted by the Macau Fair & Trade Association.
The International Association of Horticultural Producers (AIPH) has approved the rights for Thailand, a registered candidate, to host the 2029 International Horticultural Expo or “Korat Expo 2029.”
The International Association of Horticultural Producers (AIPH) is a global organisation uniting thousands of growers of flowers and ornamental plants. It is the approving body of International Horticultural Expos, such as Expo Doha Qatar 2023.
Sustainability is more important than ever for European tourists, and Asian destinations are increasingly harnessing this potential.
ADIPEC will be held in Abu Dhabi on 4-7 November 2024, advancing tangible action across the entire energy value chain, accelerating decarbonisation and advancing the global energy transformation.
UFI, the global association of the exhibition industry, and AsiaWorld-Expo have signed a multi-year Diamond Sponsorship Agreement, underlining AsiaWorld-Expo’s commitment to the ongoing development of the exhibition industry.
With a global range of exhibitors, learning sessions that dig into today’s most pertinent issues and opportunities to build new connections, IMEX Frankfurt 2024 is set to be a show with impact.
Farnborough Internation has purchased a 48 per cent ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
Malaysia Convention & Exhibition Bureau (MyCEB) has made a significant stride in its commitment to elevate the nation’s business events industry.
Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft and Freiburg Wirtschaft Touristik und Messe are the latest new members of AUMA – the association of the German trade fair industry.
UFI, the global association of the exhibition industry, has released the latest 32nd edition of its flagship Global Exhibition Barometer research which takes the pulse of the industry.
Last night, beMatrix won the award for 'Best Stand Design' in the category of stands from 30 to 69 square metres.
IOT Solutions World Congress (IOTSWC), the leading global event on industry transformation through the use of disruptive technologies, will showcase the latest advances and trends in this field.
IMEX Frankfurt 2024 holds up the mirror to the big shifts and changes in the industry by bringing together event professionals.
UFI, the global association of the exhibition industry, is proud to announce its 2024 series of regional conferences and co-located events.
Exhibition World Bahrain (EWB) is gearing up to host the International Congress and Convention Association (ICCA) Workshop on January 22, 2024, in the presence of Nasser Ali Qaedi, CEO of Bahrain Tourism and Exhibitions Authority (BTEA).
This article delves into the necessity of agile internal structures within the trade fair industry, emphasizing the importance of embracing digital competencies, restructuring organizational frameworks, and fostering a demand-driven approach.
01.09.2020
The German economy is currently experiencing considerable declines in sales due to the corona pandemic. Investments and private purchases are often postponed or even cancelled. At the same time, the trade fair industry, otherwise the most important instrument of business-to-business communication, has difficulties getting back on track, partly because many exhibiting companies are now asking themselves: do we rely on trade fair participation to get our own business going? Or do we rather prefer waiting until the industry recovers, because then the success of the trade fair will probably be greater and other basic conditions will have improved?
For Philip Harting, chairman of AUMA - Association of the German Trade Fair Industry and himself an entrepreneur, the matter is clear: "The principle is: Whoever dares wins. Anyone who bets on trade fairs in the coming months will have an earlier chance than others to receive a direct, unfiltered response to innovations, because at trade fairs customers can check and test the product. Once the customer is convinced of the quality, he simply decides faster. Winning new customers in particular is extremely difficult with the help of digital formats. Many companies have experienced this in recent weeks and months. Along the way an exhibitor also gets valuable advice for the enhancement of his products". And, according to Harting, those who exhibit at trade shows find suitable cooperation partners faster, both professionally and personally, to help them weather the crisis better. Last but not least, he says, one can initiate urgently needed business deals, perhaps not as extensive as usual, but small orders often enough turn into large ones in the medium term.
Trade fairs offer just
as great a benefit to visitors in the current situation. The AUMA chairman: "Tradeisitors can personally negotiate with potential new
suppliers at an early stage, experience technology and design
innovations
earlier than others. And they may find suggestions on how retailer can
inspire hesitant consumers". Incidentally, according
to AUMA, the German trade fair organizers have developed exemplary
concepts for the health protection of participants in coordination with
the health authorities. Participation in a trade fair can be
compared with everyday situations in traffic, trade or leisure. Travel
conditions have also improved considerably since the beginning of July.
International air traffic has increased significantly and it is now
possible to enter Germany from the Schengen states
and several other countries. These countries account for approximately
70% of the usual volume of foreign visitors at German trade fairs.
Share in Facebook, Twitter or Google+:
TFI - Trade Fairs International - The International Trade Fair Magazine.
© 2006 - 2024 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.