HKTB partners with organiser Informa Markets

29.05.2026

The Hong Kong Tourism Board (HKTB) signed a three-year Memorandum of Understanding (MoU) with Informa Markets, a leading global trade exhibition organizer.

The aim is to establish a strategic partnership that will jointly bring a portfolio of premium international exhibition IPs to Hong Kong. Through the global exhibition platform, The Festival of Connoisseurs (TFOC), the partnership will introduce a diverse range of globally influential premium MICE events under Asia’s first-ever “city-as-your-showroom” concept, further reinforcing Hong Kong’s standing as “the World’s Meeting Place” and attracting more high-value visitors to the city. 

Peter Lam, HKTB chairman, said, “This partnership is of great significance. It not only elevates Hong Kong’s position as a premier global destination for high-end MICE tourism, but also affirms the city’s vital role as a ‘super-connector’ and a ‘super value-adder’ between the Chinese Mainland and the world. At the same time, the collaboration drives the development of Hong Kong’s high-end tourism market and helps attract more international brands and high-value visitors to the city. We would like to take this opportunity to thank the Tourism Commission, our trade partners and stakeholders for their unwavering support as we work hand in hand to advance Hong Kong’s journey as the World’s Meeting Place.”

Margaret Ma Connolly, president & CEO, Informa Markets Asia, said, “Hong Kong has been at the heart of Informa's story in Asia for over three decades. In that time, we have grown alongside this city — through its transformations, its resilience, and its continued reinvention as one of most influential business destinations in the world. The decision to launch The Festival of Connoisseurs here is not simply a commercial one. It is a profound statement of conviction. We believe Hong Kong stands as the sovereign gateway between the world’s second largest economy and the global stage, where the Eastern prosperity meets the Western artistry. By bringing together the resources, know-how and expertise of Informa's global luxury portfolio — from the world's most prestigious boat shows to the finest Jewellery fairs, from the exclusive private aviation platforms in Dubai to the spectacular supercar showcases in Monaco — and anchoring them here in Hong Kong, we are establishing Asia's definitive luxury show platform for the long term."