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TCEB supports 18 online events to further strengthen MICE technology innovation


With an aim to move ahead with technology-based development, TCEB has agreed to support 18 online events under its “MICE Winnovation” project to be organised this year.

This is adding to the previous success of business-matching between MICE operators and tech entrepreneurs in developing and adopting event-specific innovations resulted in 150 parings.

Chiruit Isarangkun Na Ayuthaya, president, Thailand Convention & Exhibition Bureau (TCEB) stated that despite the impacts of the COVID-19 pandemic on the MICE industry, TCEB has remained committed to “MICE Winnovation” since its launch in March. He said: “‘MICE Winnovation’ is aimed at meeting the demands of MICE entrepreneurs in using innovation and technology to drive their business, upgrading MICE event organisation and amplifying the capabilities of Thailand’s MICE industry among target audiences worldwide. Significantly, ‘MICE Winnovation’ has also expanded business opportunities for tech entrepreneurs in Thailand offering tech-based solutions for the MICE industry from operational efficiency to monitoring hygiene and safety standards.”

TCEB’s “MICE Winnovation” project has been fruitful in matching MICE entrepreneurs with developers who are capable of producing tech solutions for their events. From March to July, 152 pairs have been established. Also 35 have applied for support from TCEB for their projects and 18 have been approved so far after completing the review process.

The 18 qualified events comprise 15 using virtual/hybrid technology and three using crowd management technology to improve hygiene and safety standards. Two events have successfully been held. The 55th Lions Club International MD 310 Thailand Convention, held from May 7–9, 2021, attracted 2,318 online delegates. Bangkok Projection Mapping Competition 2021 (BPMC 2021), an interactive media competition that was held from June 12–20, 2021, attracted around 20,000 viewers. All other approved events will take place by December 2021.


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