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Singapore’s MICE industry set to post a strong recovery


The Meetings, Incentives, Conventions and Exhibitions (MICE) industry in Singapore is expected to recover strongly, following the city’s reopening to fully-vaccinated visitors with no quarantine and testing requirements.

The Singapore Tourism Board (STB) is riding on that momentum by launching an enhanced incentive programme for international MICE groups, and with a strong pipeline of events in 2022 and beyond, a full recovery for the MICE industry is expected in two to three years.

There are indications that industry recovery is picking up pace. Singapore hosted over 200 events attended by an estimated 49,000 delegates in 2021. In the first three months of this year (Jan – Mar 2022) alone, Singapore hosted more than 150 events attended by over 37,000 delegates. This number is set to increase, with at least 66 international events secured for the rest of 2022.

Please refer to Annex A for a list of upcoming events in 2022. The list is not exhaustive and is subject to revision.
“The business community is eager for opportunities to meet and network in-person again. This desire, as well as the recent easing of our border restrictions, puts the MICE industry in good stead to recover strongly,” said Yap Chin Siang, deputy chief executive, STB. “We look forward to welcoming more business travellers and delegates back to our shores over the next few years, and we hope that the curated experiences under Inspire Global 2.0 will encourage visitors to enjoy all that Singapore has to offer.”

Under the “In Singapore Incentives & Rewards (Inspire Global 2.0)” programme by STB, qualified MICE groups can look forward to new experiences from dining and attractions to thematic tours and team building. They can choose from a selection of close to 80 complementary experiences that delegates can enjoy in Singapore – an increase from 54 experiences that were introduced under Inspire Global 1.0.

New Inspire Global 2.0 partners include Sentosa’s latest perfumery attraction, Scentopia; 1- Group, a lifestyle group offering a range of dining experiences; and Urban Yogis, a yoga wellness centre providing wellness team building experiences. A new retail category has also been added to cater to shopping fans, particularly groups from Greater China, Oceania, South Asia and South-east Asia. Such experiences include exclusive shopping sprees at Design Orchard, as well as back-of-house shopping tours with meet-and-greet sessions with designers.


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