The Auto Maintenance and Repair Expo (AMR) concluded on 23 March 2024 at the National Convention and Exhibition Center (Tianjin) with strong results in terms of the exhibition area, and number of exhibitors (1.061) and visitors (45.616 visits).
Expotalent is a foundation initiated by three experienced professionals in the expo-events industry: Gert Jan van den Nieuwenhoff (Ahoy), Ids Boersma (RAI), and Ton Otten (Jaarbeurs).
Exhibition World Bahrain (EWB), the award-winning World’s Leading New Exhibition and Convention Centre for the year 2023, hosted its first Ramadan Ghabga for members of the media on Tuesday, March 19, 2024.
Close to 300 delegates from 20 countries and regions attended the UFI Asia-Pacific Conference in Macau. The annual event was held at The Parisian Macao and hosted by the Macau Fair & Trade Association.
The International Association of Horticultural Producers (AIPH) has approved the rights for Thailand, a registered candidate, to host the 2029 International Horticultural Expo or “Korat Expo 2029.”
The International Association of Horticultural Producers (AIPH) is a global organisation uniting thousands of growers of flowers and ornamental plants. It is the approving body of International Horticultural Expos, such as Expo Doha Qatar 2023.
Sustainability is more important than ever for European tourists, and Asian destinations are increasingly harnessing this potential.
ADIPEC will be held in Abu Dhabi on 4-7 November 2024, advancing tangible action across the entire energy value chain, accelerating decarbonisation and advancing the global energy transformation.
UFI, the global association of the exhibition industry, and AsiaWorld-Expo have signed a multi-year Diamond Sponsorship Agreement, underlining AsiaWorld-Expo’s commitment to the ongoing development of the exhibition industry.
With a global range of exhibitors, learning sessions that dig into today’s most pertinent issues and opportunities to build new connections, IMEX Frankfurt 2024 is set to be a show with impact.
Farnborough Internation has purchased a 48 per cent ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
Malaysia Convention & Exhibition Bureau (MyCEB) has made a significant stride in its commitment to elevate the nation’s business events industry.
Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft and Freiburg Wirtschaft Touristik und Messe are the latest new members of AUMA – the association of the German trade fair industry.
UFI, the global association of the exhibition industry, has released the latest 32nd edition of its flagship Global Exhibition Barometer research which takes the pulse of the industry.
Last night, beMatrix won the award for 'Best Stand Design' in the category of stands from 30 to 69 square metres.
IOT Solutions World Congress (IOTSWC), the leading global event on industry transformation through the use of disruptive technologies, will showcase the latest advances and trends in this field.
IMEX Frankfurt 2024 holds up the mirror to the big shifts and changes in the industry by bringing together event professionals.
UFI, the global association of the exhibition industry, is proud to announce its 2024 series of regional conferences and co-located events.
Exhibition World Bahrain (EWB) is gearing up to host the International Congress and Convention Association (ICCA) Workshop on January 22, 2024, in the presence of Nasser Ali Qaedi, CEO of Bahrain Tourism and Exhibitions Authority (BTEA).
This article delves into the necessity of agile internal structures within the trade fair industry, emphasizing the importance of embracing digital competencies, restructuring organizational frameworks, and fostering a demand-driven approach.
05.04.2023
TCEB unveils three key strategies on the utilisation of innovation and technology in its five-year action plan to enhance Thai MICE industry’s competitiveness in the global market.
One of the planned projects in the action plan is MICE Techno Mart 2023, a platform to demonstrate the ultimate innovation ranging from robots to data analysis for the MICE industry. Simultaneously, it is serving as a business-matching platform between MICE entrepreneurs and technology developers, which will drive the Thai MICE industry to use innovative products and technologies in addressing new and post-Covid-19 needs.
Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that in response to more vital roles of innovation and technology in several sectors, TCEB has prioritised the development of MICE Intelligence & Innovation to drive the MICE industry and national economy, which will contribute to value-based or innovation-driven economy. Towards this end, 3 strategies are to executed:
1. Intelligence Center & Consultation Support focuses on the dissemination of information and knowledge on MICE industry ranging from distinctive trends, macro picture of the industry to its economic and social impacts. The other roles are the compilation and analysis of statistical data of MICE industry and MICE Standard Process Development by which Thailand MICE Index will be developed as a tool to ensure the improved efficiency of business operation.
2. Innovation Service for MICE Advancement will promote the use of Open Innovation in MICE event organisation processes that are jointly executed by MICE entrepreneurs and innovation service providers. To realise this purpose, Inno-Voucher is on offer along with BizConnect, a platform to facilitate and enhance the efficiency in every stage of MICE event organisation.
3. MICE Marketplace Platform supports e-commerce of MICE industry and aims to develop digital market and marketing campaigns. Currently, TCEB has Thai MICE Connect platform, which compiles product information and services of every kind related to the MICE industry that belong to 12 business categories. The platform is instrumental in connecting organisers with product and service providers, thus, enabling design of event plan by themselves or through auto-matching system. So far, the platform is hosting around 5,000 traders featuring their products and services free of charge.
Mr. Chiruit added that as part of the strategies, TCEB is continuing MICE Winnovation project for 4 consecutive years. The project has been successful in supporting MICE entrepreneurs to efficiently apply innovation and technology to deal with their pain points. It also entails the compilation of information sources, marketing budget support, business-matching, sharing of knowledge for practical purposes and business differentiation to increase competitiveness at global scale.
For MICE Techno Mart 2023, it is held under the MICE Winnovation project on 31 March 2023 at True Digital Park Grand Hall. This year edition offers more diverse choices of innovation for utilisation, ranging from data analytics, robot to AR/VR technology and others belonging to 10 technology categories. To support organisers and venue operators to use innovation and technology, TCEB provides innovation coupon called MICE Inno-Voucher with the total value of more than 3.5 million baht.
Share in Facebook, Twitter or Google+:
TFI - Trade Fairs International - The International Trade Fair Magazine.
© 2006 - 2024 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.