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Rebranding: a new era for Bematrix

17.07.2025

Bematrix, a leading company in modular frame systems, unveiled a fresh rebranding with its customers during a memorable events week at the end of June.

This milestone marks a new era for the company, reflecting over three decades of innovation, growth and dedication to building the future of events, Bematrix expresses. The company transformed stand building from the start with a reusable and fast-to-assemble system. That system is based on a single grid offering endless possibilities. Over the years, the company has expanded its product portfolio and services, growing into a mature organisation recognised with three ISO certifications. 

“It was time for our brand to catch up with who we’ve become,” shared Stefaan Decroos, Bematrix's CEO. “Unveiling this rebranding together with our customers made this even more meaningful.The refreshed look is bolder, clearer and more aligned with the forward-thinking spirit that defines bematrix today. Not a repositioning, but a refinement. Shaped to fit their story and their people. "The rebranding involved product designers, marketeers, sales teams and partners worldwide. Everyone had a role to play and they nailed it", concludes Decroos.

Bematrix’s rebranding wasn’t the only reason to welcome hundreds of customers to their headquarters in Belgium. Over 10 new products were introduced to the market.

 
 

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