ICC Sydney powers storytelling through content creation service

03.02.2026

International Convention Centre Sydney (ICC Sydney), managed by Legends Global, has unveiled Connect Create, a new in house content creation service that helps clients bring their stories to life.

The offer ranges from from crafting 3D animation and motion graphics for the venue’s digital canvases to capturing compelling content at their events. 

Backed by ICC Sydney’s award‑winning Audio Visual (AV) team, Connect Create, an extension of the venue’s Connect Hub services, offers flexible content creation packages to enhance event visibility, engagement and audience experience across ICC Sydney’s extensive LED, projection and digital display network. The team also captures event content to efficiently create social reels, vox pops and longer length videos. 

ICC Sydney chief executive officer, Adam Mather‑Brown said: “Innovation is a core pillar of ICC Sydney’s culture. We are proud to provide creative content services that are designed to empower clients to amplify their stories, elevate their brand presence and deliver richer audience experiences.” 

ICC Sydney director of Audio Visual Services, Brian Nash said: “Our AV team is known for its creativity, technical ability and collaborative spirit. Connect Create brings those strengths together in a dedicated service that helps clients shape compelling content for their events. Whether it’s crafting bespoke LED content, producing social media short form content or designing immersive projection experiences, our team works with clients to bring their ideas to life.” 

ICC Sydney’s Connect Create service packages deliver end‑to‑end digital content strategy and design, including visuals for the venue’s expansive inventory and spaces, and other tailored video assets designed for multi-platform campaign integration. Through advanced 3D animation and motion design, the team creates visually engaging content that adds depth, movement and impact to live and digital event environments.