In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Some topics and projects are rather complex and – depending on the discipline – very abstract. Hence, it is difficult to make them understandable to a lay audience.
Whether we are talking about a big company anniversary celebration, a summer party for colleagues and staff, a trade fair event, a fabulous gala evening or a formal charity dinner with a fashion show and music, the organisation and planning begins well in advance, sometimes many months beforehand.
After all eyes have been on the Asian market, Latin America is now also coming into the spotlight. And prospects there sound rather tempting.
Dreary lectures in a monotonous monologue style will put any audience to asleep and are quickly forgotten afterwards. Instead of bored listeners checking their emails, they can be involved interactively with their tablets and smartphones.
Multi-touch systems provide exhibitors at exhibitions with numerous options. There are simple applications that can be designed in relation to the firm and a high degree of attention at a good price-performance relationship.
There are now a great many technical options available for capturing visitor information electronically. Visitors can register either online or on site and, in addition, their ID carrier can be used as an electronic business card.
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.