When Munich celebrates its Oktoberfest, it’s also time for the start-up festival “Bits & Pretzels”. A blend of future-forward, regional and traditional, the event has grown constantly over the years.
The importance of trade fairs for our entire economy became clear to us during the pandemic, when turnstiles stopped and the exhibition halls remained empty for months.
Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
A new event is taking place at Hamburg Messe from 28 to 30 October. Polaris is something of a hybrid between a gaming exhibition and a convention with a hint of an amusement park about it.
The event industry is braving its next restart. The focus is back on the safety of attendees at face-to-face events.
Hamburg Messe und Congress will be launching a new event format on the future of mobility together with OMR in 2022. It will give both visionaries and key players a huge stage.
Due to the pandemic, the last global meeting of the Global Association of the Exhibition Industry went digital. But now it will be face-to-face again from 3 to 6 November.
Trade fair companies have had to come up with new strategies during the pandemic. Even after the crisis is over, hybrid events will be increasingly common.
The Austrian company Axess has been supplying trade fair centres internationally since 2002. The company’s systems are currently installed at over 30 trade fair centres around the world.
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The Future of Exhibitions, Congresses and Events
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.