TFI-Focus

Germany: Digitalisation in the healthcare sector

Europe’s most important get-together for the digital healthcare industry will be switching next year from Berlin to Munich. The market for software, hardware and services in this space is growing.
Germany 2026: New trade fair for precision manufacturing

MTO Days (Make-to-Order Days) will be launching in June next year at Messe Stuttgart.
Germany: Always open to new ideas

The world is turning faster and faster, and industries are subject to rapid change. Messe Stuttgart focuses on developing events with new themes as well as its existing event formats.

Germany: Safety - the oft-invisible factor

The event industry is braving its next restart. The focus is back on the safety of attendees at face-to-face events.
Germany 2022: Bold move off the beaten track

Hamburg Messe und Congress will be launching a new event format on the future of mobility together with OMR in 2022. It will give both visionaries and key players a huge stage.
88th UFI GLOBAL CONGRESS: Face to face

Due to the pandemic, the last global meeting of the Global Association of the Exhibition Industry went digital. But now it will be face-to-face again from 3 to 6 November.
Hybrid Trade Fairs: The opportunities outweigh the risks

Trade fair companies have had to come up with new strategies during the pandemic. Even after the crisis is over, hybrid events will be increasingly common.
International Trade Fair Centres: Easy access to events

The Austrian company Axess has been supplying trade fair centres internationally since 2002. The company’s systems are currently installed at over 30 trade fair centres around the world.
Conventions / Events: Analysing your own marketing

Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.

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Thailand: ASEAN’s Hub for Global Exhibitions

As the world becomes increasingly interconnected, exhibitions have evolved far beyond their traditional role as trade promotion platforms.

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.

How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How can industry decision-makers be reached online?

Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.