When Munich celebrates its Oktoberfest, it’s also time for the start-up festival “Bits & Pretzels”. A blend of future-forward, regional and traditional, the event has grown constantly over the years.
The importance of trade fairs for our entire economy became clear to us during the pandemic, when turnstiles stopped and the exhibition halls remained empty for months.
Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
From 6 to 9 November the 86th UFI Global Congress will take place in the Thai capital. Its focus will be on a topic that is intrinsic to trade fairs and has many facets.
German exhibition companies will again be launching new trade fairs abroad in 2019 and early 2020. In markets or industries with a promising future.
Nuremberg Exhibition Centre is top for start-ups. An efficient cost-benefit ratio thanks to sponsored pavilions lets start-ups present themselves here.
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.