TFI-Focus
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Conventions: Combining conferences and exhibitions
Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
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Event formats: The shining star of the north
A new event is taking place at Hamburg Messe from 28 to 30 October. Polaris is something of a hybrid between a gaming exhibition and a convention with a hint of an amusement park about it.
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Germany: Safety - the oft-invisible factor
The event industry is braving its next restart. The focus is back on the safety of attendees at face-to-face events.
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Germany 2020: New congress + fair events on the way
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
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UFI in Bangkok: Platforms of Trust
From 6 to 9 November the 86th UFI Global Congress will take place in the Thai capital. Its focus will be on a topic that is intrinsic to trade fairs and has many facets.
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German fairs abroad: Wherever prospects are bright
German exhibition companies will again be launching new trade fairs abroad in 2019 and early 2020. In markets or industries with a promising future.
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Germany: Start-ups ready for take-off
Nuremberg Exhibition Centre is top for start-ups. An efficient cost-benefit ratio thanks to sponsored pavilions lets start-ups present themselves here.
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Germany 2019: A good fit for the industry
German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.
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UFI in St. Petersburg: Breaking down barriers
The UFI Global Congress will be coming to Saint Petersburg from 31 October to 3 November. The motto of the 85th edition is “The Dynamics of Transition - Our Industry’s Complex Future”.
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.