IAA Mobility premiered in Munich this September. This was the first time that trade fair service providers mac and Europfast worked together on a large scale.
Even in times of crisis, the exhibition industry remains fit for the future. Having been a flourishing trade fair location for 15 years before the pandemic hit, Germany provides a stable foundation for this.
Exolon conquers the new market for partitions and hygiene solutions. Its plastic sheets are transparent, robust, easy to process and to clean.
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
When it comes to presenting brands and products, exhibition planners and stand designers reach deep into their bag of tricks. As three examples go to show.
The International Exhibition Logistics Association (IELA) has identified sustainability as a major criterion for the future - and selected it as its primary focus topic for 2019.
Presenting multiple exhibitors under a uniform concept is a challenge for stand designers. Sometimes they even design a complete event.
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The future of exhibitions, congresses and events
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.