Whether you look at your weekly shopping bill or your energy costs, it’s clear that prices have risen significantly recently. The transport industry is also affected by this.
What does the future look like for trade fairs, conventions and events? Top experts provide the answers in two different books published by TFI-Verlagsgesellschaft.
IAA Mobility premiered in Munich this September. This was the first time that trade fair service providers mac and Europfast worked together on a large scale.
Even in times of crisis, the exhibition industry remains fit for the future. Having been a flourishing trade fair location for 15 years before the pandemic hit, Germany provides a stable foundation for this.
Exolon conquers the new market for partitions and hygiene solutions. Its plastic sheets are transparent, robust, easy to process and to clean.
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
When it comes to presenting brands and products, exhibition planners and stand designers reach deep into their bag of tricks. As three examples go to show.
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The Future of Exhibitions, Congresses and Events
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.