Smaller elements such as furniture or counters also influence the visual language of an exhibition stand. The system manufacturer Syma is expanding its exhibition stand ranges with lighting effects.
Footsteps in exhibition halls are becoming more eco-friendly – in the truest sense. Fotoboden offers vinyl flooring using sustainable materials.
Exhibitor E.on and stand builder Forum Your Brandbuilder made a green statement for the future of freight traffic at the number one logistics trade show.
Ecology and climate protection are becoming increasingly important in the trade fair industry. Providers of stand construction systems and furniture face the challenges.
Exhibition construction system vendors see every EuroShop as a challenge. They seek to demonstrate how systems are becoming more efficient and imaginative.
At EuroShop stand system manufacturers no longer just showcase their novelties. They stage themselves as brands and theme worlds.
From 16 to 20 February the world’s biggest trade fair for retail investment will hit the stage in Düsseldorf. The exhibition service providers there will present an even larger offering.
Some presentations need more than just one stand. Sometimes it has to be a whole pavilion, a separate hall or the wide open landscape of a country.
Trade Fairs International talked to developers and manufacturers about the requirements and options of modular systems. We asked them to describe their systems from the aspects of safety, assembly, transport and storage.
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As the world becomes increasingly interconnected, exhibitions have evolved far beyond their traditional role as trade promotion platforms.
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.