The unexpected makes an impact. When edges are not hidden but allowed to shine, they add strength and depth to a space.
Smaller elements such as furniture or counters also influence the visual language of an exhibition stand. The system manufacturer Syma is expanding its exhibition stand ranges with lighting effects.
Footsteps in exhibition halls are becoming more eco-friendly – in the truest sense. Fotoboden offers vinyl flooring using sustainable materials.
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
When it comes to presenting brands and products, exhibition planners and stand designers reach deep into their bag of tricks. As three examples go to show.
The International Exhibition Logistics Association (IELA) has identified sustainability as a major criterion for the future - and selected it as its primary focus topic for 2019.
Presenting multiple exhibitors under a uniform concept is a challenge for stand designers. Sometimes they even design a complete event.
How do construction system innovations come about? The idea behind them is often very simple. It’s all about gaining attention.
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As the world becomes increasingly interconnected, exhibitions have evolved far beyond their traditional role as trade promotion platforms.
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.