TFI-Focus

Germany: Laptops and lederhosen

When Munich celebrates its Oktoberfest, it’s also time for the start-up festival “Bits & Pretzels”. A blend of future-forward, regional and traditional, the event has grown constantly over the years.
Greeting by Hubert Aiwanger, Bavarian Minister of Economic Affairs, Regional Development and Energy

The importance of trade fairs for our entire economy became clear to us during the pandemic, when turnstiles stopped and the exhibition halls remained empty for months.
Conventions: Combining conferences and exhibitions

Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.

EIBTM 2013: A bit more Barcelona

The EIBTM will take place for the tenth time in Catalonia since its move from Geneva. For this little anniversary its organisers have treated it to a new outfit.
Exhibition politics: Have potential, will get interviewed

Finding qualified staff is an increasingly important aim of trade shows. And there is no conflict between recruitment measures at trade fairs and recruiting shows.
German fairs abroad: “Made in Germany” United

The “German Pavilions” of the German economics ministry help not only exhibiting SMEs. They also boost the prestige and pulling power of trade fairs.
Germany: Vouchers still very popular

Unlike in other countries, there is generally an admission charge for trade fairs in Germany. Exhibitors therefore traditionally invite their favoured customers to the fair free of charge by sending them a voucher.

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TFI-Know-how

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.

How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How can industry decision-makers be reached online?

Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.