TFI-Focus

Conventions: Combining conferences and exhibitions

Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
Event formats: The shining star of the north

A new event is taking place at Hamburg Messe from 28 to 30 October. Polaris is something of a hybrid between a gaming exhibition and a convention with a hint of an amusement park about it.
Germany: Safety - the oft-invisible factor

The event industry is braving its next restart. The focus is back on the safety of attendees at face-to-face events.

TFI turns 20: Our second decade

While the decade from 1998 to 2008 was one of new beginnings in the global trade fair industry, the years that followed brought setbacks. The environment became more challenging between 2008 and 2018.
Germany: Digitisation: customer benefits + efficiency

Fair companies currently equate digital transformation, above all, with investing in their competitiveness. On the other hand, in-house processes are also improved.
IBTM WORLD 2017: The next 30 years

The 30th anniversary edition of the international MICE event will take place from 28 to 30 November. There will be a series of new initiatives and elements in Barcelona, also for hosted buyers.
UFI in Johannesburg: Time for Africa

From 1 to 4 November UFI will stage its 84th Global Congress in Johannesburg. The Global Association of the Exhibition Industry and local host Expo Centre are expecting around 400 delegates.
Digital trade fairs: More efficient, more time to talk

Together with Ungerboeck Software, the Dutch trade fair company RAI Amsterdam has set up an online service platform for its exhibitors.
Germany: Bright city lights

The more of an experience you make out of a trade fair, the more unique it becomes. Just one of the reasons why spectacular tie-in events now take place outside of exhibition centres.

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TFI-Know-how

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.

How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How can industry decision-makers be reached online?

Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.