When Munich celebrates its Oktoberfest, it’s also time for the start-up festival “Bits & Pretzels”. A blend of future-forward, regional and traditional, the event has grown constantly over the years.
The importance of trade fairs for our entire economy became clear to us during the pandemic, when turnstiles stopped and the exhibition halls remained empty for months.
Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
Next year in Essen will be dedicated to preparing the modernisation of the venue, while construction will begin in Stuttgart on a new exhibition hall.
After 39 years the global association of the exhibition industry will return to Colombia with its annual congress. Between 29 October and 1 November the focus will be on the growth market of Latin America.
Visits of high-level foreign government officials to German trade fairs always make a huge impact. And there are other reasons why the partner country concept isn’t as passé as some may think.
For the first time the Deutsche Messe will become active on the Canadian market with an exhibition event. This additional facet will make the international energy exhibitions from Hannover even more prolific.
What role does a company's online presence play and how can visitors find a trade fair website? Most of them come via type-in traffic or a search engine.
Next year two new meeting venues will open in Frankfurt and Berlin: Kap Europa for mid-sized conferences and the CityCube for large events.
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.