TFI-Focus

Germany: Digitalisation in the healthcare sector

Europe’s most important get-together for the digital healthcare industry will be switching next year from Berlin to Munich. The market for software, hardware and services in this space is growing.
Germany 2026: New trade fair for precision manufacturing

MTO Days (Make-to-Order Days) will be launching in June next year at Messe Stuttgart.
Germany: Always open to new ideas

The world is turning faster and faster, and industries are subject to rapid change. Messe Stuttgart focuses on developing events with new themes as well as its existing event formats.

Exhibition politics: Have potential, will get interviewed

Finding qualified staff is an increasingly important aim of trade shows. And there is no conflict between recruitment measures at trade fairs and recruiting shows.
German fairs abroad: “Made in Germany” United

The “German Pavilions” of the German economics ministry help not only exhibiting SMEs. They also boost the prestige and pulling power of trade fairs.
Germany: Vouchers still very popular

Unlike in other countries, there is generally an admission charge for trade fairs in Germany. Exhibitors therefore traditionally invite their favoured customers to the fair free of charge by sending them a voucher.

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Thailand: ASEAN’s Hub for Global Exhibitions

As the world becomes increasingly interconnected, exhibitions have evolved far beyond their traditional role as trade promotion platforms.

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.

How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How can industry decision-makers be reached online?

Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.