TFI-Focus
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Conventions: Combining conferences and exhibitions
Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
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Event formats: The shining star of the north
A new event is taking place at Hamburg Messe from 28 to 30 October. Polaris is something of a hybrid between a gaming exhibition and a convention with a hint of an amusement park about it.
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Germany: Safety - the oft-invisible factor
The event industry is braving its next restart. The focus is back on the safety of attendees at face-to-face events.
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ibtm world: What the meetings industry needs
The MICE industry is converging on Barcelona again from 29 November to 1 December. Over 9,000 visitors can look forward to a comprehensive programme of events as well as all the destinations’ stands.
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UFI in Shanghai: More growth, more security
Up or down? How will the fair industry develop in the first half of 2017? What measures will be taken against the threat of terrorism? The UFI Global Barometer provides answers.
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Trade fair politics: Verifying exhibition data for 50 years
In 1965 six German trade fair companies agreed to create uniform standards for auditing trade fair statistics. One year later FKM started operating.
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Imex/Conventions: Finger always on the pulse
The world is coming together again in Frankfurt – from 19 to 21 April for IMEX. The trade fair sees itself as a pace-setter for the further development of the meetings industry.
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Events & Locations: In a factory or on a double-decker
At many events the setting plays a key role. The FAMAB Award is presented for events staged in existing venues, venues designed specifically for the purpose and even mobile venues.
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Germany 2016: 11 times around the world
How do you get international visitors to come to Germany? Ideally, approach them in their home countries. Messe Düsseldorf’s drupa team has been doing just that since September.
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.