In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
New legislation implementing the EU consumer directive will be coming into force on 14 June 2014 and giving exhibitors benefits under the law. Consequently, when sales are made at trade fairs and exhibitions in Germany in the future, there will be greater clarity than in the past.
Trade fair apps offer new functions that allow exhibitors to use technology to play an active role in shaping their entire trade fair appearance. As a result of the triumphant advance of the smartphone, these apps are becoming increasingly popular with trade fair visitors.
Just as there are shared stands at some trade fairs abroad for exhibitors from all over Germany, Germany’s federal states organise shared stands on the same principle.
FAMAB has developed a concept that describes the process involved in organising a trade fair and brand appearance in five phases – from planning to implementation.
Exhibitors can generate additional attention on-site not only beforehand, but also during an exhibition.
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.