Aktuelle Ausgabe

NürnbergMesse celebrates its 50th birthday


NürnbergMesse is celebrating its 50th anniversary – and the City of Nuremberg is celebrating along with it.

In a time when connecting people together counts more than ever, the exhibition company is launching a campaign that centres a very special narrative on personal stories and what they share with NürnbergMesse: “Messe.Stadt.Nürnberg.” (which is equivalent to trade fair city of Nuremberg) is not just the title of a book published for the anniversary, but a way of highlighting Nuremberg as a City of Trade Fairs, and the guiding idea behind a campaign in the form of billboards, a microsite, and a number of short videos that focus on the people for whom Nuremberg is far more than just a place to hold events.

For its 50th anniversary, NürnbergMesse is orchestrating its own celebration in a very special way. And the main players are the city’s people. Congratulations come in from a taxi driver who has witnessed the company’s changes first-hand for decades. A hotel manager, whose business ebbs and flows with trade fair cycles. A restaurateur whose culinary creations delight international guests. A booth builder whose craft makes trade fairs possible in the first place. And one of our own NürnbergMesse employees, one among many whose passion has made the company what it is today. A wide array of personalities who express their bond with the trade fair business in a very personal way, and thus also highlight NürnbergMesse’s function as an economic powerhouse.

“Our anniversary campaign pays tribute to the city, and to the support and passion that have kept NürnbergMesse flourishing for 50 years. Each of these stories reflects the people of Nuremberg’s hospitality and their warm welcome for guests at our exhibition centre,” explains Thomas Koch, senior vice president group development at NürnbergMesse.
The campaign will also appear on the www.50years.nuernbergmesse.de microsite, with support from a variety of social media activities. It’s meant not just for those who live in Nuremberg and the Metropolitan Region, but also for their partners on site. To celebrate 50 years of its existence, the exhibition company is publishing a book, “Messe.Stadt.Nürnberg.”. Its 200 pages deal with not just the history of NürnbergMesse, but also Nuremberg’s role in the historical context of markets and trade. It gives a voice to many eyewitnesses – among the authors are Bavarian prime minister Markus Söder, Nuremberg lord mayor Marcus König, and TV entertainer Thomas Gottschalk. The publication illuminates from a variety of angles how important the successful interplay of the major trade fair patrons from the State of Bavaria and the City of Nuremberg has been for NürnbergMesse’s development right down to today.


Share in Facebook, Twitter or Google+:

Twitter aktivieren
Google+ aktivieren

TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2024 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.

Messe München


  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.