ICC Sydney with investment in LED technology inventory

14.05.2025

In a move set to drive change through innovation, International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has announced a A$2.09 million investment in audio visual, LED screen and lighting inventory.

This significant enhancement bolsters the venue team’s ability to create immersive and engaging events. ICC Sydney chief executive officer, Adam Mather-Brown said, "Our More Than A Venue team strives to anticipate the future event demands of our clients and attendees. Our latest investment in LED technology allows us to shape environments that attract, entertain and engage attendees." 

ICC Sydney director of Audio Visual Services, Brian Nash said, "Innovation is central to our approach to event delivery at ICC Sydney. We have more than doubled our LED screen inventory with an additional 154sqm of Vuepix Infiled AR Series LED – a system known for its ultra bright output and fine pixel pitch of 2.9mm. Combined with significant investments across lighting, vision processing, cameras, and audio, we’ve expanded our in-house capabilities allowing us to continue to deliver seamless, high quality production outcomes for every event," Nash said. 

ICC Sydney’s high-definition LED screen technology system delivers outstanding image clarity and supports concave and convex curves, giving event organisers greater creative flexibility for immersive content and high impact presentations. The venue’s Pyrmont Theatre will feature a new permanently installed 12 metres x 4 metres LED screen on offer for the cost of the previous projection solution from mid-June 2025. Additional LED wings can supplement the main screen, expanding to a seamless stretch of 14 metres of LED across the width of the stage, visually enhancing the stage and creating a theatrical aesthetic for discreet stage entry and exit for speakers or performers. 

The venue’s lighting upgrade further strengthens its production capabilities with a significant expansion of its intelligent LED lighting inventory, providing event organisers with greater creative flexibility and technical efficiency. The enhanced stock features high output, energy efficient fixtures with integrated movement and effects, ideal for delivering dynamic lighting designs across conferences, gala dinners and live entertainment performances. These enhancements support visually impactful experiences and align with ICC Sydney’s commitment to sustainable operations by reducing power consumption and extending fixture lifespan.